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Shakuntala Rao joined the Department in 1992 after completing her Ph.D. at University of Massachusetts-Amherst. Shakuntala's research and teaching interests are the areas of global media, journalism ethics, postcolonial theory & popular culture. She has published extensively & influentially in media, communication, journalism & interdisciplinary journals such as Interventions: Journal of Postcolonial Studies, Women's Studies International Forum, Journal of Communication, Global Media Journal, Communication Review, Journalism: Theory, Practice, Method, Howard Journal of Communication, Journal of Broadcast and Electronic Media, American Journalism Review, Journal of Communication Inquiry, Rhodes Journalism Review, Media Asia, Asian Journal of Communication & Journal for the Society of Social Research.
Shakuntala's past research has focused on the intersections between media studies & postcolonial theory. Her article, "Where is the Study of Empire? Connecting International Communication to Postcolonial Theory," published in Journal of International Communication, dealt with issues of hybridity, identity & colonial history. Her articles & book chapters on media & postcolonial theory have appeared in the Journal of Media Ethics, Global Media and Communication, Visual Communication Quarterly & in the anthology, Media Ethics Beyond Borders (Routledge). Shakuntala has also conducted extensive ethnographic research on the globalization of the Indian film industry (Bollywood). Her recent scholarly work on Bollywood is a book chapter titled, "Shah Rukh Khan: A Bollywood Superstar and an Icon of the Postcolonial Nation" which appeared in the anthology, Celebrity Colonialism: Fame, Representation, and Power in (Post)Colonial Cultures and “Glocalization of Bollywood” in the Journal of International and Intercultural Communication. She has written articles & columns on Bollywood for magazines, websites & newspapers such as South Asia (Lahore, Pakistan), Alternatives Internationales (Paris, France), The Hoot: Watching Media in the Subcontinent (Delhi, India), & The Tribune (Chandigarh, India).
Her current research has two foci. As part of a research group comprised of Herman Wasserman (University of Cape Town, South Africa), Clifford Christians (U of Illinois-Urbana, USA), Lee Wilkins (Wayne State University, USA) & Stephen J.A. Ward, Shakuntala has been working on a project titled, "Towards Global Media Ethics: Exploring New Theoretical Perspectives." The group has organized & hosted global media ethics roundtables for scholars & journalists at Stellenbosch University (Stellenbosch, South Africa), Zayed University (Dubai), Indian Institute of Mass Communication (New Delhi), Tsinghua University (Beijing) & Sri Lanka Press Institute (Colombo). Her work in global media ethics has been presented at Russian Communication Association conference (Moscow), International Association for Mass Communication Research conferences (Istanbul and Montreal), International Communication Association Conference (London and Tokyo), Africa Highway Conference (Cape Town), Latin American Journalism Conference (Santiago) & MIT7: Media in Transition conference (Cambridge, Mass.). Her most recent articles on global media ethics have appeared in Journalism Practice & African Journalism Studies & book chapters in the anthologies, The Handbook of Global Communication & Media Ethics (Wiley-Blackwell) & Global Media Ethics: Problems & Perspectives (Wiley-Blackwell). Shakuntala is also the co-editor of two anthologies in this area, Explorations in Global Media Ethics (with Muhammad Ayish, 2010, Routledge) and Media Ethics and Justice in the Age of Globalization (with Herman Wasserman, 2015, Palgrave/McMillan).
Shakuntala is working on a larger empirical and theoretical project to study the intersections between media, ethics and global democracy in the Indian context and beyond. Using Amartya Sen’s work on justice, Shakuntala has been studying grassroots democracy and Indian journalism practices. Part of the project is funded by a United States Federal Grant (with co-PI, Dr. Kanchan Malik, University of Hyderabad, India). Shakuntala is also the co-editor (with Vipul Mudgal) of an anthology in this area, Democracy, Civil Society and Journalism in India (2016, Routledge).
Shakuntala has received several grants & awards including the Ford Foundation Faculty Development Award (SUNY-Albany), Brookings Institute and School of Mass Communication at Tsinghua University short-term fellowship (Beijing), Senior Fulbright Scholarship (India), Fellow at the Stellenbosch Institute of Advanced Study (Stellenbosch, South Africa), & fellow at the Ethics Colloquia (School of Journalism, University of Missouri). She is the recipient of State University of New York chancellor’s award for excellence in scholarship for the 2012-13 academic year. She has been involved in training & in conducting workshops on ethics for print & television journalists in India, Pakistan, South Africa, Sri Lanka, & Kazakhstan.
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