Marketing Program

Programs of Study



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Clubs and Activities

The Marketing Club

The SUNY Plattsburgh Collegiate Chapter of the American Marketing Association

Activities Include:

  • Weekly meetings run by students
  • Preparation of Chapter Plan (fall) and Annual Report (spring)
  • Guest speakers on marketing careers and marketing topics
  • Field trips to visit marketing-oriented firms
  • Students obtain grant and organize annual 4-workshop series on “Business Etiquette”
  • Students organize and run the Champy Advertising Awards Competition
  • Students attend annual AMA conference in New Orleans, Louisiana
  • Students organize annual year-end banquet
  • Students organize fund-raising & community service activities
  • Induction of new members into Alpha Mu Alpha Marketing Honor Society

CEO Club

The SUNY Plattsburgh Chapter of the Collegiate Entrepreneurs’ Organization

  • Membership: Open to all SUNY Plattsburgh undergraduates, particularly:
    • Entrepreneurship
    • Marketing
    • Management
    • All other business and economics majors
  • Faculty Advisor: Dr. Laurent Josien
  • Website: http://

Activities Include:

  • Regular meetings
  • Speakers and field trips to businesses
  • Development & design of projects to implement over the course of the year
  • Travel to spring regional conference for competition with other schools
  • Assist students with developing business plan ideas

Alpha Mu Alpha Marketing Honor Society

Alpha Mu Alpha (AMA) acknowledges the achievements of outstanding marketing students across the country.

  • Eligibility requirements:
    • GPA in top 10% of marketing majors
    • Only students and faculty from colleges and universities with established AMA collegiate chapters or which are recognized by the American Assembly of Collegiate Schools of Business are eligible
  • Faculty Sponsor: Dr. Nithya Shankar

Sigma Nu Tau Entrepreneurship Honor Society

Sigma Nu Tau (ENT) acknowledges the achievement of outstanding entrepreneurship students across the country

  • Eligibility requirements:
    • GPA of 3.2 or above
    • At least junior class standing
    • Honor and integrity
    • Evidence of strong entrepreneurial spirit
  • Faculty Sponsor: Dr. Emad Abou-Elgheit

School of Business and Economics (SBE) Honor Societies

Contact Information

For more information about the marketing program at SUNY Plattsburgh, please contact:

Dr. Lise Heroux, Chairperson
Office: Au Sable Hall 213
Phone: (518) 564-4209