Marketing Program at SUNY Plattsburgh - Marketing Minor Course Curriculum

Marketing Minor Course Curriculum

Choose one of the following:
1. ECO 101 - 3 credits
2. ECO 110 - 3 credits
3. ECO 111 - 3 credits
Complete:
1. MKE 290 Principles of Marketing - 3 credits
Select 4 courses (by advisement) from:* - 12 credits
1. MKE 321 Principles of Advertising - Prerequisite: MKE 290
2. MKE 322 Sales Force Management - Prerequisite: MKE 290
3. MKE 323 Retail Store Management - Prerequisite: MKE 290
4. MKE 325 Marketing Channels Strategy - Prerequisites: MKE 290 and MKE 335
5. MKE 326 International Marketing - Prerequisite: MKE 290
6. MKE 328 Services Marketing
7. MKE 335 Marketing Research - Prerequisites: MKE 290 and ECO 260
8. MKE 375 Warehousing & Inventory Management - Prerequisites: ACC 201, MGM 280, MKE 290
9. MKE 380 Creativity Process in Marketing - Prerequisite: MKE 290
10. MKE 401 Interactive Marketing & E-Commerce - Prerequisite: MKE 290
11. MKE 402 Procurement - Prerequisite: MKE 290
12. MKE 403 Crossing Borders: Goods & Human Services - Prerequisite: MGM 280 and MKE 290
13. MKE 410 Franchising in the US, Canada, and Mexico - Prerequisite: MKE 290
14. MKE 421 Consumer Behavior - Prerequisite: MKE 290
15. MKE 422 Business-to-Business Marketing - Prerequisite: MKE 290
16. MKE 442 Selected Marketing Topics - Prerequisite: MKE 290
17. MKE 480 Marketing Strategy - Prerequisite: MKE 290 and MKE 335

*Note: No marketing electives for #3 can be counted toward the minor if they are used toward any other School of Business and Economics major.

for more information about the marketing minor at SUNY Plattsburgh, please contact:

Dr. Lise Heroux, Coordinator
Office: Redcay Hall 166
Phone: (518) 564-4209
E-mail: herouxla@plattsburgh.edu