E-mail this pageResources for Marketing Majors
General Resources on Marketing
- For the Marketing Virtual Library, go to: http://www.knowthis.com/
- For Marketing tutorials on how to write a marketing plan, how to do a market study, go to: http://www.knowthis.com/general/marketplan.htm
- For marketing templates, go to: http://www.marketingpower.com/content638.php
- For helpful marketing information from marketing consulting firm, go to: www.marketingsource.com
- For useful marketing research information, go to: www.researchinfo.com. Includes directory of marketing research companies; employment board; marketing research software demos; marketing research calculator for incidence rate, response rates, confidence level, and sample size; marketing research articles, legislative issues, and step-by-step instruction on how to create online surveys.
Career Resources
- MarketingPower.com - AMA's career information
- Careers in Marketing - Marketing career information
- Direct Marketing Careers - Direct marketing career Information
- Direct Marketing Association - Direct marketing careers, job guide for students
- Marketing on About.com - Marketing career information
- Marketing Career and Job Profiles on About.com - Marketing career and job profile, including average salaries, job descriptions, education requirements, etc.
- WetFeet - Real people profiles, marketing and marketing research careers, self-assessment tests, career management
- KnowThis.com - Career information, job search aid
Professional Associations
- Academy of Marketing Science
- American Advertising Federation
- American Association of Advertising Agencies
- American Marketing Association
- Association for Consumer Research
- Atlantic Marketing Association
- Council of American Survey Research Organizations
- Council of Public Relations Firms
- Marketing Management Association
- Marketing Research Association
- Marketing Science Institute
- National Retail Federation
- Direct Marketing Association
- Direct Marketing Educational Foundation
- Life Insurance Marketing Research Association
- Society of Marketing Professional Services
- Society for Consumer Psychology
- Society for Marketing Advances
- For a comprehensive list of marketing professional and trade associations, go to: http://www.knowthis.com/groups/tradelist.htm
Questions, Comments, Suggestions?
For more information about the Marketing program at Plattsburgh State, or to arrange a campus visit, please contact:
Dr. Nancy J. Church, Chairperson
Office: Redcay Hall 172
Phone: (518) 564-4169
E-mail: nancy.church@plattsburgh.edu
SUNY Plattsburgh
Redcay Building, Room 172
Plattsburgh, NY 12901