Office of Marketing and Communications


Branding and Style Guidelines

SUNY Plattsburgh is a public, comprehensive university that prepares students for academic, professional and personal success. As a model for a student-centered approach to higher education, the "Plattsburgh Experience" is recognized as one that matches student talents and abilities with pathways to success.

The SUNY Plattsburgh brand encompasses this experience and more using a combination of consistent names, terms, signage, design standards and more to powerfully identify and set apart our dynamic campus and its range of programs, offices and institutes.

But our brand is more than a logo. It moves from our story-telling and our customer service to embrace the essence of what we stand for and how we educate and serve. It carries with it years of experience and the freshness of new initiatives. It is something we build over time.

Our brand guidelines are one tool we use to amplify this experience. When the entire SUNY Plattsburgh campus community follows the same editorial and graphic standards, an integrated, consistent brand and message is created, sharpening our position in the community and marketplace.

Graphic standards cover areas such as the college's official logo and approved fonts and colors.

Guidelines for writing and style usage cover proper use of the college's name, titles, departments, programs and more. SUNY Plattsburgh uses the Associated Press Stylebook in all releases and publications.

Before starting a project that requires the use of the SUNY Plattsburgh brand or logo, please contact Sarah Richard or Jen Aguglia.

Note: The following documents require Acrobat Reader, which is available as a free download.

Graphic Standards

For questions about our graphic standards, please contact

Jen Aguglia
Assistant Creative Director of Student Recruitment Marketing
Phone: (518) 564-2217

Sarah Richard '02
Associate Creative Director of Advancement Communications
Phone: (518) 564-2054

Style and Usage

For questions about our writing style and usage, please contact:

Gerianne Wright
Assistant Director of Communications
Phone: (518) 564-3094


Contact Information

For more information about marketing and communications, please contact:

Ken Knelly
Executive Director of Marketing and Communications
Phone: (518) 564-3622