Entrepreneurship Program

Program of Study



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What is entrepreneurship?

Entrepreneurs are the engines that fuel economies! They are the risk takers who turn their visions and dreams into reality. They create new companies, new products, new product categories, and new industries. Some entrepreneurs work for themselves, others (intrapreneurs) do entrepreneurial work in companies owned by others.

Entrepreneurship involves the creation of private enterprise and the risk that accompanies it. One often hears about entrepreneurs who have followed their dreams and risked their life savings to start a business. What motivates entrepreneurs then?

Entrepreneurs are frequently motivated by the desire:

  1. to create something important or lasting,
  2. to solve consumer problems or the problems of society,
  3. to be their own boss,
  4. to accumulate wealth and/or power, or
  5. to make a name for themselves.

A strong foundation in business, with particular training in entrepreneurship, business start-ups, business plans, finance, and marketing combined with an internship in a business or the Small Business Development Center will help entrepreneurship graduates to reduce the risk of starting their own businesses.

The SUNY Plattsburgh B.S. in Entrepreneurship is the only 4-year program of its kind throughout the SUNY system. This unique program is popular among students here. Many of our graduates have started their own businesses over the years, but now our students have a major that will better prepare them for business start-ups and ownership.

The choice of a second major or a minor should be related to what kind of business you are thinking of starting. For example, if you wish to open a fitness gym, then the personal trainer minor or the nutrition major or minor would go well with the entrepreneurship major. Entrepreneurship majors might also choose to double major in entrepreneurship and finance, accounting, French or Spanish, psychology, sociology, art, or music. Minors in graphic design, business analysis, Canadian studies, Latin American studies, international business, communication, personal trainer, psychology, and sociology would also complement the entrepreneurship major nicely.

Questions, Comments, Suggestions?

If you would like more information about the entrepreneurship program at SUNY Plattsburgh, please contact:

Dr. Lise Heroux, Chairperson
Office: Au Sable Hall Room 213
Phone: (518) 564-4209
Email: [email protected]

Department of Marketing and Entrepreneurship
SUNY Plattsburgh
101 Broad Street
Plattsburgh, NY 12901