Professor of History (serving up pop culture!)
Who studies, analyzes, and historicizes U.S. popular culture? Why, people who love pop culture of course! I am an avid popular media consumer, but I am also a historian and a scholar: I believe that studying popular culture is an essential part of understanding the past and understanding our contemporary society. Knowing how to critique popular culture makes all of us more knowledgeable participants in U.S. politics, education, the marketplace, and home life. I’ve published two monographs: Manly Meals and Mom’s Home Cooking: Cookbooks and Gender in Modern America (Johns Hopkins University Press, 2003) and, Housework and Housewives in Modern American Advertising: Married to the Mop (Pagrave-MacMillan, 2011). I am currently working on a collection of personal essays about selected American pop culture milestones, 1984-2012.
My most important task as a college instructor is to create a classroom environment where students can learn to take their own ideas seriously. I respect students' ability to create knowledge and to effectively bring their own experiences and questions to bear on the study of history. I love my work as a teacher and a scholar, and I hope to impart to all my students, no matter what their future career or professional goals, a sense of how truly rewarding and beneficial academic study and intellectual growth can be.
- M.A./Ph.D., Claremont Graduate University, 2001. Specialization: Twentieth Century U.S. History and Cultural Studies
- B.A., The College of Wooster. Specialization: Religious Studies
- United States civilization, 1877 to the present
- Gender, race, ethnicity, and popular culture
- United States youth culture
- Religion and popular culture
- U.S. popular culture
- Gender studies
- “Counteracting the September 11 Conspiracy Meme with Cinematic Firefighters: An Argument for Using the Documentary 9/11 in U.S. History Classes” Teaching History (forthcoming)
- “‘A Little Bit of Love You Can Wrap Your Baby In:’ Mothers, Fathers, Race and Representations of Nurturing in 1960s-1970s Pampers Advertising” Advertising & Society Review, 14, no. 3 (2013).
- “Dad Test: Gender, Race, and ‘Funny Fathers’ in Disposable Diaper Advertising from the 1970s to 2012” Advertising & Society Review, 14, no. 2 (2013).
- “How Wonder Woman Helped My Students ‘Join the Conversation:’ Comic Books as Teaching Tools in a History Methodology Course” in Comic Books and American Cultural History, edited by Matthew Mustz (Contiuum Press, 2012).
- Housework and Housewives in American Advertising: Married to the Mop (Palgrave Macmillan, 2011).
SUNY Chancellor’s Award for Excellence in Teaching, 2013
Contact Jessamyn Neuhaus
Office: Champlain Valley Hall, 320
Phone: (518) 564-5217