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Careers in Marketing

Exciting Careers for Marketing Majors

Typically, students who graduate with a B.S. in Marketing either obtain entry-level marketing positions in companies of all sizes or they pursue graduate studies. Some marketing grads actually start their own businesses immediately after graduation.

Here are some careers that can be pursued by marketing graduates. You will note that some of these careers will require additional education, experience, degrees, and/or licenses.


  • Account executive
  • Media buyer/analyst
  • Copywriter
  • Art director
  • Public relations professional
  • Specialty advertising manager
  • Package design
  • Sales Promotion manager

Marketing Research

  • Project manager/director (supplier or in-house)
  • Account executive
  • Marketing research specialist
    • Experimental design
    • Questionnaire design
    • Focus group moderator
    • Statistical analysis

Product/Supply Chain Management

  • New product design
  • Product manager
  • Operations & warehouse manager
  • Traffic & transportation manager
  • Inventory control manager
  • Customer service manager


  • Buyer
  • Department manager
  • Promotion manager
  • Merchandising manager
  • Store managers/district manager


  • Direct selling
  • Sales representative to:
    • Resellers (wholesalers and retailers)
    • Manufacturers
    • Business users
    • Complex/professionals
  • Sales manager
  • Sales trainers/motivators


  • Perform marketing and public relations functions, conduct fund raising for nonprofits such as:
    • Arts organizations
    • Museums
    • Charitable organizations
    • Religious organizations
    • Environmental groups
    • Other causes

SUNY Plattsburgh Career Development Center

Our Career Development Center provides services, resources, and programs designed to help students and alumni to better understand the career development process, and to enhance their professional preparation and employability.

Contact Information

For more information about the marketing program at SUNY Plattsburgh, please contact:

Dr. Lise Heroux, Chairperson
Office: Au Sable Hall 213
Phone: (518) 564-4209
Email: [email protected]