Marketing Faculty

Full-Time Faculty


Dr. Nancy J. Church

SUNY Distinguished Service Professor
Professor of Marketing & Entrepreneurship

A member of the business faculty since 1977, Dr. Church is proud of the Students in Free Enterprise group she started in 1978 and the American Marketing Association Collegiate Chapter she helped launch in 1979. She is currently Chair of the Department of Marketing and Entrepreneurship and plans to work with the award-winning faculty and students to develop the B.S. in Marketing and B.S. in Entrepreneurship programs into nationally recognized programs.

Dr. Church enjoys teaching and working with students, and she believes that SUNY Plattsburgh students are the nicest and brightest people! Her approach to most of her classes is to provide the theoretical foundation and then an opportunity for the practical application of the course material. Dr. Church is also a strong advocate of internships as well as study abroad.


  • Ph.D., Concordia University, 1987
  • M.B.A., Marist College, 1977
  • B.S., SUNY Albany, 1972

Primary Teaching & Research Areas

  • Marketing Research
  • Direct & Interactive Marketing
  • Creativity in Marketing
  • Franchising in the US, Canada, and Mexico
  • Consumer Behavior
  • Marketing Principles & Tourism Marketing

Recent Publications

  • “Dimensions of Canadian Business” (monograph), with Lise Heroux, part of the Understanding Canada: A Primer for Americans series
  • Tourism Marketing for Rural Communities in Canada and the United States: Developing a Strategic Marketing Plan, with Lise Heroux
  • Marketing for Nonprofit Cultural Organizations
  • Tips for Waiters and Waitresses
  • Future Opportunities in Franchising: A Realistic Appraisal

Awards & Honors

  • SUNY Distinguished Service Professor, 2004
  • SUNY Chancellor’s Award for Excellence in Teaching, 1992 

Contact Nancy Church

Office: Au Sable Hall 208
Phone: (518) 564-4169