Marketing Program

Programs of Study



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Major in Marketing

Our Marketing Major Allows You To:

  • Prepare for a career in marketing in a variety of industries
  • Learn through real-world class projects

Bachelor of Science (B.S.) in Marketing (120 credits)

The marketing program provides a balance of hands-on experience and academics to prepare you for a 21st century career in marketing in a variety of industries. Real-world hands-on class projects and internship opportunities greatly enhance your understanding of marketing and make you more attractive to prospective employers.

Dynamic marketing opportunities abound in manufacturing, consumer goods, services, retailing, distribution, advertising, promotion, direct marketing, e-commerce, international marketing, and many other industries.

Benefits of a Major in Marketing

Our specialized courses help students discover what field they may want to enter such as:

  • Advertising
  • Business marketing
  • Creativity in marketing
  • Franchising in the U.S., and Canada and Mexico
  • Interactive marketing
  • Public relations
  • Retailing
  • Services marketing
  • Sales force management

We will prepare you for careers in marketing research, marketing management, sales (representative or manager), market analysis, retail management, international marketing, advertising, and much more.

Program Requirements

Contact Information

For more information about the marketing program at SUNY Plattsburgh, please contact:

Dr. Lise Heroux, Chairperson
Office: Au Sable Hall 213
Phone: (518) 564-4209
Email: [email protected]