Resources for Marketing Majors
General Resources on Marketing
- For the Marketing Virtual Library, go to: http://www.knowthis.com/.
- For Marketing tutorials on how to write a marketing plan, how to do a market study, go to: http://www.knowthis.com/general/marketplan.htm.
- For helpful marketing information from marketing consulting firm, go to: www.marketingsource.com.
- For a research database on all advertising, marketing companies in the world. to go: www.thalamus.co
- For real-time news feed of all advertising and marketing articles, go to: thalamus.co/news
- For visualizations of all global ad buyer behavior, go to: thalamus.co/global-data
- jobs.ama.org — AMA’s career information.
- Careers in Marketing — Marketing career information.
- Direct Marketing Careers — Direct marketing career Information.
- Direct Marketing Association — Direct marketing careers, job guide for students.
- Marketing on About.com — Marketing career information.
- Marketing Career and Job Profiles on About.com — Marketing career and job profile, including average salaries, job descriptions, education requirements, etc.
- Academy of Marketing Science
- American Advertising Federation
- American Association of Advertising Agencies
- American Marketing Association
- Association for Consumer Research
- Atlantic Marketing Association
- Council of American Survey Research Organizations
- Council of Public Relations Firms
- Marketing Management Association
- Marketing Research Association
- Marketing Science Institute
- National Retail Federation
- Direct Marketing Association
- Direct Marketing Educational Foundation
- Life Insurance Marketing Research Association
- Society of Marketing Professional Services
- Society for Consumer Psychology
- Society for Marketing Advances
For more information about the marketing program at SUNY Plattsburgh, please contact:
Dr. Lise Heroux, Chairperson
Office: Au Sable Hall 213
Phone: (518) 564-4209