PRE Courses

PRE240 - Audio-Video Production for Journalism and Public Relations (3 cr.)

This hands-on course is designed to familiarize the student with the basic theory and practice of audio and video production in journalism and public relations. This course will introduce the student to the basics of capturing and editing audio and video for the Web, including writing for audio and video, operation of audio recorders and video camcorders, and digital editing of audio and video. Prerequisite(s): JOU206. Restricted to journalism and public relations majors, or journalism minors; unless student has chair's approval. Semester(s) Offered: Fall, Spring.

PRE304 - Law and Ethics for Journalists and Public Relations Practitioners (3 cr.)

Focuses on the news media and public relations, with an emphasis on ways legal statutes and ethics affect the practice of journalism and public relations conducted in new media and marketing environments. Examines the moral, philosophical, and legal foundations of decision-making across two interdependent disciplines. Provides the necessary tools to help journalism and public relations graduates make better sense of the situations and challenges they will face in their professional lives. Liberal Arts Prerequisite(s): JOU204. Semester(s) Offered: Fall, Spring.

PRE305 - Discovering the Hidden Stories of a Community (3 cr.)

This course introduces students to historical research in primary sources that will help them to discover and recreate the lives of individuals and communities. The types of sources investigated in this course include government and archival records commonly available in most communities. Liberal Arts Prerequisite(s): ENG101 and sophomore standing or POI. Semester(s) Offered: Every Other Spring.

PRE311 - Public Relations Principles (3 cr.)

An intensive introduction to public relations theories and practices-including issue and crisis management, lobbying, image campaigns and internal corporate communication-that enable organizations to develop and manage socially responsible relationships with their various stakeholders. Emphasis on the role of public opinion in strategic organizational communication. This course is part of the sequence of prescribed courses in the public relations major and will prepare students for Campaign Planning and Development (PRE314). Liberal Arts Prerequisite(s): JOU204 or CMM118. Semester(s) Offered: Fall, Spring.

PRE314 - Campaign Planning and Development (3 cr.)

This course focuses on public relations strategy and campaign development methods. Bridges fundamental concepts in the study of public relations with the practical application of those concepts to the real-world discipline of corporate communication. Provides students with the understanding of the elements necessary to construct successful public relations campaigns and prepares students for the Public Relations Campaigns course (PRE466)-the capstone experience in the Public Relations major. Liberal Arts Prerequisite(s): JOU206, PRE311. Semester(s) Offered: Fall, Spring.

PRE321 - Advertising in the Electronic Age (3 cr.)

An in-depth look into advertising in the broadcast industry and within emerging on-line technologies, with particular emphasis on the integration of audience research, the creative process and measurement of sales and media effectiveness. Liberal Arts Prerequisite(s): CMM118 or JOU204. Semester(s) Offered: Fall, Spring.

PRE327 - Speech Coaching (3 cr.)

The course affords intensive study in public speaking and training in effective speech coaching. Students learn how to coach other students in developing effective presentational skills and managing communication apprehension. Students are trained to coach public speaking and assist in the Speech Lab. Liberal Arts Prerequisite(s): JOU127 or CMM101; and POI. Semester(s) Offered: Fall, Spring.

PRE334 - Pitch, Persuade, Present (3 cr.)

Focuses on development of practical skills associated with presentations in interpersonal and group settings in the public relations profession. Designed to perfect techniques of persuasive communication in interviews, business presentations, negotiations, client pitches, oral reporting and campaign evaluation. Emphasis on audience identification, conceptual and creative issues, content structure, and message delivery, including the use of presentational media. Provides students with essential skills needed for work in the competitive environment of contemporary public relations. Liberal Arts Prerequisite(s): PRE311. Semester(s) Offered: Every Other Year.

PRE345 - Social Media for Public Relations (3 cr.)

Examines the relationships among online publics and organizations that rely on social media to engage those publics. Explores the value, mutual benefits and quality of those relationships. Provides both a theoretical and practical approach to understanding such issues as advocacy, trust and influence. Focuses on the different uses and effects of social media platforms and channels in public relations. Liberal Arts Prerequisite(s): PRE311. Semester(s) Offered: Spring.

PRE368 - Public Relations Cases (3 cr.)

A critical analysis of public relations practice in various organizations and professions. Emphasis on ethical and legal issues, core organizational values, trust and transparency. Examines models of communication management in planning, design and implementation of public relations strategy. Liberal Arts Prerequisite(s): CMM311. Semester(s) Offered: Spring.

PRE400 - Preparation for the Certificate in Principles of Public Relations (1 cr.)

Optional, preparatory training for students seeking an entry-level, professional designation in public relations. Prerequisite(s): senior standing; public relations majors only. Semester(s) Offered: Fall, Spring.

PRE402 - Public Relations Research (3 cr.)

Covers essentials of design, data collection, and analysis/interpretation associated with common empirical methods used in public relations research-both qualitative and quantitative. Students will learn to develop valid and reliable instruments, use a computerized statistical package to analyze data, and report findings. Emphasizes the centrality of research ethics and the importance of becoming a critical consumer and evaluator of mass-mediated information. Liberal Arts Prerequisite(s): MAT161, PRE311. Semester(s) Offered: Fall, Spring.

PRE407 - Internal Relations (3 cr.)

An examination of organizational effectiveness through the organization's internal communication practices. Provides a comprehensive view of communication principles and practices in many types of formal organizations. Takes a critical look at specific cultural issues within organizations and explores some of the main ethical concerns in communication among an organization's internal stakeholders. Liberal Arts Prerequisite(s): PRE311. Semester(s) Offered: Every Other Fall.

PRE415 - Event Planning and Management (3 cr.)

An intensive introduction to practical theories and concepts involved in the implementation of successful small-scale and large-scale events. Exploration of the creative process, event selection, key publics and target audiences, personnel and logistics management, and technical implementation. Involves an academic service-learning exercise focusing on development of a public relations event. (Every other spring). Prerequisite(s): PRE311. Semester(s) Offered: Every Other Spring.

PRE429 - Social Media for Crisis Response (3 cr.)

Students will analyze and apply communication theory, social media tools and public relations research skills to real-life emergencies. They will seek, appraise and report on messages for public-safety organizations. In doing so, they will study responses and evaluate theoretical implications of real-life situations, while investigating and testing the latest social media tools in a virtual laboratory setting. Prerequisite(s): PRE311 and POI. Semester(s) Offered: Fall, Spring.

PRE433 - Public Relations Agency Practicum (1 to 2 cr.)

Provides practical experience in producing a real-world public relations campaign for a variety of client organizations in the community, with an emphasis on research methods, strategy development/execution and measurement techniques. Prerequisite(s): junior standing and POI. Semester(s) Offered: Fall, Spring.

PRE452 - Public Relations Writing (3 cr.)

Builds writing proficiency for the public relations practice. Focuses on audience-specific writing skills used in public relations planning, media relations and crafting communication campaigns. Emphasizes professional public relations writing, reinforcing the ability to write clearly and concisely in the formats of contemporary communication channels-both traditional and new media outlets. Approved AWR. Liberal Arts Prerequisite(s): PRE311, JOU206. Semester(s) Offered: Fall, Spring.

PRE466 - Public Relations Campaigns (3 cr.)

An advanced, academic service-learning course focused on crafting, managing and delivering a public relations campaign on behalf of various types of organizations, with an emphasis on learning effective writing, presentation, research, strategic-thinking, collaborative and creative skills. Deals with the process of identifying, analyzing and responding to communication needs through researching, planning, tactical execution and measurement of set client goals and objectives. Liberal Arts Prerequisite(s): PRE314, PRE402, JOU308. Semester(s) Offered: Fall, Spring.

PRE467 - Crisis (3 cr.)

Introduces students to the preparation and planning process for crisis communication. Helps students to understand appropriate ethical responses to corporate crises and the relationship of such events to organizational stakeholders and the media. Focuses on outcomes for organizational identity and reputation. Liberal Arts Prerequisite(s): B or better in PRE311. Semester(s) Offered: Spring.

PRE491 - Public Relations Senior Seminar (1 cr.)

Provides students with practical advice to help them prepare for careers in public relations. Includes an assessment of their knowledge and practical skills and the preparation of a professional portfolio. Prerequisite(s): senior standing. Semester(s) Offered: Fall, Spring.

PRE497 - Advanced Public Relations Practicum (3 cr.)

Mentored practical experience in public relations planning, management, execution and measurement. Students craft and develop limited-scope public relations projects for local and regional community organizations and causes. Prerequisite(s): junior standing; permission of instructor. Semester(s) Offered: Fall, Spring.

PRE498 - Internship (1 to 12 cr.)

Supervised practical experience in public relations in a variety of private and public organizational environments. Presents real-world opportunities to work in public relations at the local, regional, national or international level. Prerequisite(s): junior standing; permission of instructor (following an application process). Semester(s) Offered: Fall, Winter, Spring, Summer.

PRE499 - Independent Study (0 to 15 cr.)

Project individually arranged by student and faculty sponsor. Requires completion of the Independent Study form and approval by the Faculty Sponsor, Academic Advisor, Department Chair and Academic Dean.

PRE552 - Public Relations Writing (3 cr.)

Builds writing proficiency for the public relations practice. Focuses on audience-specific writing skills used in public relations planning, media relations and crafting communication campaigns. Emphasizes professional public relations writing, reinforcing the ability to write clearly and concisely in the formats of contemporary communication channels-both traditional and new media outlets. In addition to all of the requirements for undergraduates taking PRE452, graduate level students taking PRE552 will be required to complete supplementary assignments. Liberal Arts Semester(s) Offered: Fall, Spring.

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