Online Behavioral Advertising
We use common internet technologies, such as cookies and beacons, to collect non-personally identifiable information from visitors to our website. Some of this information is used to better target our online behavioral advertising services, which are provided to the college by an external company named Audience Science.
All information and data collected for those services is anonymous and cannot be used to identify any specific individual.
The information collected by our site may include the web pages you have visited and information that can be inferred, such as the geographic location of your Internet connection.
This data is collected over time and combined with similar information collected by other websites that also participate in Audience Science's OBA services. It is used to create usage/behavior/interest-based categories called audience segments. These segments allow the college to deliver online advertising to the audiences most likely to find it relevant and useful.
We do not collect or use sensitive information, such as health or financial data, without your consent. We do not target any advertising to children under the age of 13.
Web Oversight Working Group
101 Broad Street
Plattsburgh, NY 12901