SUNY Plattsburgh Campus Handbook

REQUEST
INFORMATION

Signage and Wayfaring Program

Approved by Executive Council on December 2, 2014

Policy Number Policy Owner
5005.1 Marketing and Communications

Revision History:

Date Version Change Ref Section
12/2/2014 1.0 New Document  
1/4/2017 1.1 Minor Revisions  
 

I.    SIGNAGE AND WAYFINDING POLICIES AND PROCEDURES 

    A.   General Information
    B.   Use of State University of New York College at Plattsburgh Seal, Logo
    C.   Goals and Objectives
    D.   Signage Advisory Committee
    E.   Implementation
    F.    Interior Signage Policy; Americans with Disabilities Act Compliancy and Consistency
    G.   Signage Updates and Removals
    H.   Temporary Signage by Campus Departments
    I.     Posters and Advertisements by Student Groups and Organizations
    J.    Bulletin Boards
    K.   Angell College Center Guidelines for Signs and Posters
    L.   Residence Hall Guidelines for Signs and Posters
    M.   Signage Guidelines for Feinberg Library
    N.   Campus Maps
    O.   Partnership Signage (internal and external)

A. General Information

  1. The purpose of the SUNY Plattsburgh Signage and Wayfinding Program is to support and maintain a welcoming campus image and improve the on-campus experiences for both regular users and visitors through a uniform signage and wayfinding system.  Campus identifiers, building signage, as well as interior room signage are part of the SUNY Plattsburgh identity program. While consideration is given to such factors as special applications, architectural environment and landscape; the college’s signage program is primarily for identification and wayfinding.
  2. All signs and installation specifications must comply with the Americans with Disabilities Act of 1990 as amended as well as OSHA, state and other federal mandated regulations.
  1. Consistent adherence to graphic standards is vital in establishing the SUNY Plattsburgh identity. Only college-affiliated departments, programs or organizations may use the college seal or logo. Permission from the Executive Director of Marketing and Communication must be obtained before use of the college seal or logo is allowed on any third party materials or collateral pieces. 
  2. The guidelines for graphic standards (Including typeface/color palette), writing style and usage, and web style usage in print ads, PowerPoint presentations, web applications, etc. are available online. For more information, please contact the Office of Marketing and Communication office, 113 Hawkins Hall or by phone (518) 564-3622. 

C. Goals and Objectives

  1. To provide simple, consistent, and clear vehicular and pedestrian directional information to the campus community and to visitors, and to create a welcoming campus environment.
  2. To promote campus safety and public health by regulating points of contact between pedestrians and motor vehicles, and by encouraging the use of campus paths and walkways for physical activity.
  3. To provide a cohesive, aesthetically appropriate, comprehensive system to simplify the process of maintaining signage and wayfinding on campus.
  4. To provide a clear set of regulations regarding authority and responsibility for the oversight and maintenance of the signage and wayfinding system.
  5. To preserve and complement the built environment of the SUNY Plattsburgh campus, by utilizing signage that is respectful of and not damaging to the existing architectural character.
  6. To eliminate visual clutter and the proliferation of multiple, inconsistent signage systems that lead to users’ confusion and frustration.
  7. To bring signage into compliance with building code, Americans with Disabilities Act, and life-safety requirements.
  8. To ensure that campus signage is consistent with the college’s Graphic Standards Guidelines created by the Office of Marketing and Communication. 

D. Signage Advisory Committee

  1. The Signage Advisory Committee is a campus-wide committee that reports to the Vice President for Administration and is responsible for planning, designing and updating the college’s Signage and Wayfinding Program, including policies and procedures.
  2. The Signage Advisory Committee meets on an as-needed basis to review special issues or requests associated with the Signage and Wayfinding Program, including policies and procedures.
  3. All sign types and sign standards are set forth in the college’s Signage and Wayfinding Standards Manual*, and are also available online.

 E. Implementation

  1.  The college’s Signage and Wayfinding Standards Manual and these policies shall apply to all college-owned facilities and is encouraged, where permissible, at leased facilities. The college’s current capital improvement program through the Facilities Office provides funding for the replacement of interior and exterior signage in academic, administrative and other facilities. Other funding sources are utilized for non-academic (i.e., residence halls, dining halls) and/or non-owned college facilities, such as Valcour Educational Conference Center and Twin Valleys Outdoor Education Center.
  2. The Maintenance Department will install and maintain all signage on campus. Capital projects and upgrades to facilities that are managed by the Facilities Office, will comply with these policies and procedures and also with the Signage and Wayfinding Standards Manual.The Facilities Office will provide designers, architects and contractors the Signage & Wayfinding Program information along with the Signage and Wayfinding Standards Manual to consult in preparing designs for construction/rehabilitation of campus buildings and facilities.  This document does not apply to OSHA-mandated signage in buildings and facilities, and other signage as mandated by the latest ANSI A117.1 standards.
  3. During the transition to the new system, interior signage changes will occur in the following fashion:
    • In-kind replacements for existing signage that have not yet been updated may be ordered through the Maintenance and Operations Work Order system; payment for such upgrades to be provided through centrally budgeted capital funds, as available.
    • Major building renovations and rehabilitations shall include plans for updated signage, which will be funded through these specific projects.

 F. Interior Signage Policy; Americans with Disabilities Act Compliancy and Consistency

  1.  The following procedures maintains uniform signage standards across the college and complies with state and federally mandated requirements as outlines in the Americans with Disabilities Act. All interior signage must comply with the standards documents herein as well as the National Fire Protection Association Codes and Standards,  as amended and updated.
  2. All room signs must have the assigned room number and occupancy title in the proper font, letter size and Braille.
  3. Signs that designate the identification of permanent rooms and spaces must comply with current Americans with Disabilities Act requirements. 
  4. Except in rare or special circumstances, the college seal is not part of interior signs. Specific approval to have the seal included on an interior sign must be requested from the Office of Marketing and Communications.

G. Signage Updates and Removals

  1. Departments wanting to replace, upgrade or remove signage in their area(s) must complete a Maintenance and Operations Work Order. 
  2. Permanently affixed signs and postings inconsistent with the college's Signage and Wayfinding Standards Manual and these policies and procedures, shall be removed with notification to the impacted department.

H. Temporary Signage by Campus Departments

 Examples of temporary signage include notices, flyers, banners that serve as wayfinding signage for events such as: open houses, conferences, public presentations and alumni events.

  1. Individual departments will handle temporary signage needs.
  2. Temporary signage should be placed no more than 14 days in advance of the event and should be removed by the end of the event.
  3. All temporary signage shall be mounted on appropriate display boards, kiosks or specifically designated and approved locations. 
  4. Templates for temporary signage are available from Conference Services (CAS) and Printing and Duplicating.
  5. Temporary signs can be printed by departments, at Printing and Duplicating or the Feinberg Library Computer Lab.
  6. Temporary signage should observe appropriate guidelines for writing. Please see Use of State University of New York College at Plattsburgh Seal, Logo on Page 2 of this document concerning the guidelines for graphic standards writing style and use online at www.plattsburgh.edu/pr/guides.php 

I. Posters and Advertisements by Student Groups and Organizations

  1. “Posters and advertisements” means any printed material or display that announces activities or events, conveys information about clubs or other organizations, or serves a similar purpose. 
  2. The purpose of this policy is to standardize the display of posters and advertisements in academic and administrative buildings in accordance with the following criteria:
    • That individuals, groups and organizations be able to publicize relevant activities and events at the college;
    • That the location and method of displaying posters and advertisements within the college be standardized based on considerations of safety, cleanliness, and equitable access to limited display space;
    • That while the college is fully committed to promoting and advocating for freedom of expression, it has a concurrent responsibility to ensure that all of its members can reasonably expect to pursue their work and studies in a safe and civil environment; and 
    • This policy does not apply to the Angell College Center, residence halls, or dining halls, which have existing policies on posters (See Sections J & K).
  3. Only posters and advertisements announcing activities to be held at the college or that are of special interest to the campus community and are sponsored by a legitimate college group or organization should be displayed. Posters by any other group – whether internal or external – should not be displayed and are subject to removal without notice.
  4. Posters or other forms of printed communications such as advertisements shall not be permitted unless the external organization is sponsored by a campus group or organization and an event is the primary focus of the poster.
  5. All signs or posters must reference sponsor, contact person and phone number of contact person and date of event. The Information Desk in the Angell College Center will stamp the date for removal of all posters and advertisements to be displayed across campus.
  6. Under no circumstances will posters be attached to:
    • non-masonry walls,
    • entrances, exits,
    • artwork, 
    • glass surfaces, and;
    • fire doors in any academic or administrative building or dining hall*
    • stairwells within any building*
    • exterior of any building, column, and other structure.
    • * No posters or advertisements can be attached to any fire door or located within a stairwell in accordance with National Fire Protection Association NFPA) Codes and Standards.
  7. Posters found on walls, windows and doors will be promptly removed.
  8. It is the responsibility of the sponsoring organization or individual to remove their posters after the end of the event.  If the sign or poster is not removed by the day following the event, a janitorial staff person, faculty or administrative staff will have the sign or poster removed and will not be saved.
  9. No sign or poster may emphasize alcohol and/or tobacco. Specifically prohibited from general posting are those off-campus events that reference alcohol, an alcohol euphemism or occur at an off-campus drinking establishment.
  10. If a poster is deemed not to be in compliance, any janitorial staff person, faculty, or administrative staff can remove the poster.
  11. Posters should not exceed a size limit of 15” by 20”.
  12. Under no circumstances will stickers, decals, glue or any other such permanent adhesive be affixed to wall postering material. In all cases, costs associated with the removal of this material may be passed on to the concerned individual, group, or association. 

J. Bulletin Boards

  1.  The Maintenance Department is responsible for maintenance and repair of all bulletin boards on campus.
  2. All academic and administrative buildings have bulletins boards for display of posters and advertisements. Some bulletin boards are assigned to specific departments. These bulletin boards may have restrictions on access/posting of materials. 
  3. Location of Bulletin Boards -- Bulletin Boards for posters and advertisements by student groups and organizations are available in each academic and administrative building. The Information Desk in the Angell College Center will provide a listing of the proper locations of bulletin boards inside the academic and administrative building where student groups and organizations can post posters/ advertisements for on- and off-campus events. The Information Desk will also evaluate and mark the poster or advertisement with an approval stamp, which will include the date that the poster should be removed. 
  4. No posters or advertisements can be attached to any fire door or located within a stairwell in accordance with National Fire Protection Association NFPA) Codes and Standards (effective January 2014).

K. Angell College Center Guidelines for Signs and Posters

This policy applies strictly to the Angell College Center.
  1. Signs and posters may only be posted by Student Association-recognized clubs and organizations (e.g., Marketing Club), campus offices (e.g., Admissions) or college organizations (e.g., College Auxiliary Services).
  2. Events advertised must be campus events or events off-campus directly sponsored by a Student Association-recognized club or organization, campus office or a college organization. Posters may not advertise illegal events or events of questionable legality.
  3. Before any sign or poster is up, the Angell Center Supervisor must be consulted as to proper location (posters may only be placed on bulletin boards, building columns, and wood stripping along with the corridor walls inside the building.  Posters may not be placed on the outside of the building, or in the Flynt Commons).  At that time the Supervisor will evaluate and mark the sign or poster with an approval stamp using the following criteria:
    • Size - Sign or poster should be no larger than 15" by 20".
    • Quantity - Number of signs or posters approved for one event is limited to six (6). &Individual event posters where the event is already included on currently hung combined-event posters will be limited to four (4).
    • Material - Approval will depend on material used.
    • Respectability - Approval will depend on whether the sign or poster is in keeping with good taste as judged by the Supervisor.
    • Neatness - Approval will depend on how neatly the poster or sign is done.
    • Basic information - Approval will depend on sponsor, contact person and phone number being referenced.
  4. No sign or poster may emphasize alcohol.  For on-campus events alcohol may be referenced but it cannot be the focus of the advertisement.  Specifically prohibited from general posting are those off-campus events that reference alcohol, an alcohol euphemism or occur at an off-campus drinking establishment.
  5. No sign or poster may utilize a bed sheet or the equivalent of a bed sheet.
  6. All signs or posters must reference sponsor, contact person and phone number of contact person.
  7. Any given poster or sign may only be posted for up to thirty days.
  8. All signs or posters may only be posted with either scotch tape or masking tape.  Items such as double sided mounting tape, adhesives, duct tape and staplers are not to be used.  Also prohibited are self-adhesive posters or stickers e.g. bumper stickers.
  9. Responsibility for removing the signs or posters lies with the person(s) putting up the sign or poster.  However, if the sign or poster is not removed on the day following the event, the management of the facility will have the sign or poster removed.  Signs or posters removed by the management will not be saved.
  10. Exceptions to the above will be decided on an individual basis. For more information, contact the Office of Student Activities, 110 Angell College Center, 564-4830, email studentactivities@plattsburgh.edu

L. Residence Hall Guidelines for Signs and Posters

  1. A club or organization may not hang posters in the residence halls without permission of the Housing and Residence Life Office.  In general, 12 approved posters may be posted (1 per building).  Exceptions to the rule of one poster per building may be requested. For more information contact the Housing and Residence Life Office, 103 Algonquin Hall, 564-3824 or housing@plattsburgh.edu.  

M. Signage Guidelines for Feinberg Library

  1.  Feinberg Library signage is intended to convey important information to its visitors, helping them to find the people and services they seek. The signage is designed to be professional, clear, consistent, well-placed, and in accord with SUNY Plattsburgh's official standards for graphic design. For more information on the policy, go to www.plattsburgh.edu/policies/lis/feinberglibrarysignageguidelines.php or contact the assistant dean for Library and Information Technology Services, (518) 564-5307, email: mastrems@plattsburgh.edu

N. Campus Maps

  1. The official SUNY Plattsburgh campus map is available online at https://web.plattsburgh.edu/files/102/files/Campus-Map-11x17-4c-2011-08-01.pdf. Any print, online, or other media publication that includes maps should use the official campus map found on the website.
  2. Updating official campus maps is the responsibility of the Office of Marketing and Communications. Any major changes to campus buildings and grounds shall be reported to OMC so that maps may be updated accordingly.

O. Partnership Signage (internal and external)

  1. A third-party entity with offices at SUNY Plattsburgh requiring signage on campus should, working through Management Services (710 Kehoe Administration Building, 518-564-2539):
    • Discuss its Permanent Signage needs with the Office for Marketing and Communications, which is responsible for reviewing all signage request to determine if it is consistent with the college's Signage and Wayfinding Standards Manual AND can approve or submit the request to the Signage Advisory Committee for review and approval;
    • Have the signage request included in the contract with SUNY Plattsburgh; and,
    • Submit draft graphic signage layouts for review.
  2. All temporary sign postings on campus, including banners, shall conform to the display sizes of existing interior and exterior temporary sign holders. 
 

II. SIGN TYPE PROTOCOL FOR CAMPUS WAYFINDING

The wayfinding system is hierarchical and flexible. It is designed to guide visitors from their first point of entry on campus to their primary campus destination(s). The system also accommodates signage and wayfinding needs for special campus events.
Each exterior wayfinding sign is designed with extra destination panels into which highly visible message labels can be placed for special events.
  1. The first goal is to direct the visitor in their vehicle, to the designated parking area utilizing Vehicular Directional and Parking Identifier signage.
  2. The second goal is to direct the visitor, now a pedestrian, to the building or outdoor space where the activity is occurring through Pedestrian Wayfinding signage. 
  3. The third goal is to direct the visitor to the space within the building utilizing Interior Wayfinding signage.
  4. Please see the attached Signage and Wayfinding Standards Manual for specific information on size, use, installation requirements and other standards.

NOTE: For very large events (such as graduation ceremonies, sporting events, Alumni Reunions, Open House, Opening Day, Summer Orientation, other community events, etc.) where traffic control may become a concern, sandwich boards, TV signs or other means of communicating information can be utilized to direct traffic to designated parking areas. This decision will be made by event planners in consultation with the appropriate campus unit(s).

 

Contact Information

For questions about the Campus Handbook, please contact:

Management Services Office
Office: Kehoe 710-11
Phone: (518) 564-2538
Fax: (518) 564-2540
Email: policies@plattsburgh.edu